ES UN CONCEPTO QUE VIENE DESDE EL MUNDO DEL MARKETING HACIA LA CONCEPCIÓN DE LA PERSONA COMO EMPRESA.
Y desde este punto se trabajan de diferentes formas los aspectos de su presencia, conocimientos, aspecto, acciones entre otros temas.
Por ejemplo los profesionales independientes, autónomos y pequeñas firmas son ejemplos de lo puede lograr una MARCA PERSONAL o PERSONAL BRAND.
el objetivo es lograr la diferenciación, comunicar los valores que representa, la calidad de su trabajo o servicio y tambien sus cualidades como persona.
Es la forma comercial de hacer llegar tu trabajo hacia el mundo de los clientes, negocios o cosumidores de tus servicios.
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